Packaging Refresh
To appeal to a wider audience, the refresh used “cheeky” puns to relay the message with a softer and more creative approach. The hot pink was replaced with notes of soft peach and blatant images of woman’s buttocks were switched out with graphics of peaches to symbolize brand messaging. A thick, round font was used for a slogan to foreshadow the brand’s main goal.
To appeal to a wider audience, the refresh used “cheeky” puns to relay the message with a softer and more creative approach. The hot pink was replaced with notes of soft peach and blatant images of woman’s buttocks were switched out with graphics of peaches to symbolize brand messaging. A thick, round font was used for a slogan to foreshadow the brand’s main goal.
Being an e-commerce only business, packaging got creative using a hexagon-shaped lightweight paper can. The shape of the packaging creates a unique experience, grabbing the attention of the consumer in a split second, the “Nice Can” adds cheeky humour and subliminal messaging, furthering the brand’s messaging and separating it from its competitors. For discreetness and consumer privacy, the shipping container was left as the black mailing bag which can accommodate several pairs of leggings.
