Logo & Branding
Green Space provides expertise in landscape
architecture, arboriculture, urban ecology, LEED and green roof design. They have demonstrated award-winning expertise in green roof design, public parks, sustainable parking solutions, condominiums, institutions, public art and natural children’s play environments: we advocate strongly for planting native and non-invasive species, reusing storm water runoff, incorporating green roofs and increasing biodiversity in the urban environment.
architecture, arboriculture, urban ecology, LEED and green roof design. They have demonstrated award-winning expertise in green roof design, public parks, sustainable parking solutions, condominiums, institutions, public art and natural children’s play environments: we advocate strongly for planting native and non-invasive species, reusing storm water runoff, incorporating green roofs and increasing biodiversity in the urban environment.
Design Goals
Clean | Stylish | Corporate (professional) | Creative | Connection
Clean | Stylish | Corporate (professional) | Creative | Connection
Audience
Primarily Big Business + Government Offices - Development Companies, Commercial Buildings, Municipal Government.
Primarily Big Business + Government Offices - Development Companies, Commercial Buildings, Municipal Government.
Preliminary Ideation
Focusing on minimalism, basic lines, and clean modern aesthetic, deliberate symbols of trees, foliage, leaves, paired with large structures and buildings were immediately brought to the forefront in ideation stages. Keeping the clients drive for connection in mind, how could these things be connected together in a clean and cohesive way?
Focusing on minimalism, basic lines, and clean modern aesthetic, deliberate symbols of trees, foliage, leaves, paired with large structures and buildings were immediately brought to the forefront in ideation stages. Keeping the clients drive for connection in mind, how could these things be connected together in a clean and cohesive way?
The Final mark features a symbol with a green gradient colour scheme that signifies its various meanings. At first glance, some may see as a 3D outline of a corporate building, but to a more creative eye, an abstract leaf may also be imagined. Utilizing the primary shade of nature, with a wide range of tints, the hues represent growth and rebirth. Green also invokes a sense of rejuvenation, calm, and safety. The symbol encompasses the variety of projects that Green Space tackles and will catch the eyes of consumers with its simplistic elegance.
The nameplate uses a slab serif contrast with a modern sans serif typeface. Making “Green” larger than “space” is a play on words that represents the organization’s branding messaging. Make it green if you’re going to take up space (i.e buildings, parks, parking solutions).
