Logo Design, Stationary, and Instagram Strategy
Relish is the modern eco network. They are a consumer destination that covers food, beauty, fashion, design, lifestyle, entertaining, travel and home.
The logo that was created is a dynamic logo with several versions. The 3 nodes represents its offerings and it's ability to connect a global community.
Using one of the Relish full colour logo variations, the nodes are stacked just as they are in the “E” in the mark. This shows connection and cohesivenmess but also propels audiences to view employees as part of relish entity.
Instagram’s visual style will highlight Relish’s content and communicate the brand’s core as being natural, fresh, uplifting, and inspirational. Photos with neutral backgrounds, with pops of earth tones outlining the brand’s core values will be used, along with graphics and text overlays that are brand-colored to establish visual cohesion between posts and allow the brand colours to pop. The content and image treatments should be in keeping with Relish’s fresh, fun, and uplifting personality. The approach will emphasise the individuals behind the projects and programmes.
