Logo, & Branding
Art House is an independent theatre offering an alternative viewing experience to mainstream cinema. The brand is screening mostly independent features and indie films that are produced outside the major film studio system. The Art House full mark is deliberately taking you “outside the frame” allowing you an alternative experience not controlled by rules or tradition of regular cinema. The “o” in the typeface was rotated 180
degrees to symbolize a camera, while the red dot embodies a warning signal to all that recording is in progress. It is when that light is on, that magic happens. It not only represents the drama, desire, violence, and romance that viewers will ultimately experience while at Art House, but symbolizes the passion, grit, and persistence it took to get the film before them. It is an appreciation for the art of filmmaking.
degrees to symbolize a camera, while the red dot embodies a warning signal to all that recording is in progress. It is when that light is on, that magic happens. It not only represents the drama, desire, violence, and romance that viewers will ultimately experience while at Art House, but symbolizes the passion, grit, and persistence it took to get the film before them. It is an appreciation for the art of filmmaking.
